
Primary Sources
Exercise 1: Duty or Opportunity?
Documents
-
Service and Citizenship, 1951 film for use in high school classrooms
- “I need you again,” 1948
- Today’s Army: “We care more about how you think, than how you cut your hair,” c. 1971–1973
- Today’s Army: “When was the last time you got promoted?” (women) c. 1971–1973
- Today’s Army: “When was the last time you got promoted?” (men) c. 1971–1973
- Today’s Army: “Take the army’s 16-month tour of Europe,” c. 1971–1973
- Today’s Army: “If you think you’ll miss the guys, bring them along,” c. 1971–1973
- Today’s Army: “You get 12 matches, a knife, some twine, and 3 days to enjoy yourself,” c. 1971–1973
- Today’s Army: “We've got over 300 good, steady jobs,” c. 1971–1973
- Join the People Who’ve Joined the Army: “Some of our best men are women,” c. 1973–1978
- Join the People Who’ve Joined the Army: “Country music,” c. 1973–1978
- “Join now. Go later. Up to four months later. Your future, your decision . . . choose army,” c. 1967–1971
- “This Is the Army” (men), 1979–1980
- “This Is the Army” (women), 1979–1980
- “Be All You Can Be,” advertisement, 1981
- “Be All You Can Be,” television commercial, 1980s–1990s
Exercise 2: Debate over the Draft
-
Richard M. Nixon, “The All-Volunteer Armed Force,” CBS radio address, October 17, 1968
-
Randall Cornell Teague, Young Americans for Freedom, “Why ‘Conservative’ Students Support an All-Volunteer Military,” statement to the President’s commission on the all-volunteer force, September 29, 1969
-
Jim Sutton, United States National Student Association, statement to the president's commission on the all-volunteer force, September 29, 1969
-
Edmund S. Muskie, “The Draft: What Are the Alternatives?” February 17, 1969
Exercise 3: Social Science and Marketing Research
Exercise 4: Advertising the Army
-
“Goodbye,” television commercial, 1970s
- Today’s Army: “We care more about how you think, than how you cut your hair,” c. 1971–1973
- Today’s Army: “When was the last time you got promoted?” (women) c. 1971–1973
- Today’s Army: “When was the last time you got promoted?” (men) c. 1971–1973
- Today’s Army: “Take the army’s 16-month tour of Europe,” c. 1971–1973
- Today’s Army: “If you think you’ll miss the guys, bring them along,” c. 1971–1973
- Today’s Army: “You get 12 matches, a knife, some twine, and 3 days to enjoy yourself,” c. 1971–1973
- Today’s Army: “We've got over 300 good, steady jobs,” c. 1971–1973
- Join the People Who’ve Joined the Army: “Some of our best men are women,” c. 1973–1978
- Join the People Who’ve Joined the Army: “Country music,” c. 1973–1978
- “Join now. Go later. Up to four months later. Your future, your decision . . . choose army,” c. 1967–1971
- “This Is the Army” (men), 1979–1980
- “This Is the Army” (women), 1979–1980
- “Be All You Can Be,” advertisement, 1981
- “Be All You Can Be,” television commercial, 1980s–1990s
- GoArmy.com, screen shot, June 2007
-
“Army Strong,” television commercial, 2007
From the article